7 minutes | Thursday, 21 September 2023
This summer, the Swiss Tourism Board launched a podcast set in Swiss Cities called "Blum".
Blum is an adaptation from the original version of this story in Spain in 2022 winning awards, reaching over half a million listeners, and receiving recognition from El País. The Swiss version was released in June 2023.
Blum follows journalist Emma as she tries to work out what happened to her boyfriend's old flatmate, Clara Torres, who disappeared whilst working on her thesis about 20th-century avant-garde painter Ursula Blum. Five years after Clara's disappearance, Emma is heads to various art galleries, museums and concert halls across Switzerland to trace Clara's last steps...
Blum's Executive Producer Marcus H joins Katt Cullen on the WRS Breakfast Show to talk about the making of the podcast and its goals.