A hotel owner in canton Zug is angry that thieves stole his beloved licence plate ZG 911 off his Porsche 911.
Overnight last week, the plates disappeared.
You could be forgiven for thinking 'why get upset that someone’s plates to match the car have been stolen?'
But 70-year-old Heinz von Rickenbach explains: the plates came first. They were issued to his father, at random, in 1950. He bought the car to match the plates.
He knows he may actually get a million for his number if he auctioned it.
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