Tesla's sales slump

Sales of Teslas in Switzerland have collapsed – and it’s believed it’s due to Elon Musk’s close relationship with the Trump administration.

Last month a significantly fewer cars were sold when compared to the same time last year – down 67%.  

That’s on the back of a 26% fall in January. 

While analysts agree the sales fall may not all be down to the negative perception of Musk – competition is tougher – but it is thought to be the main driver.

Brand reputation expert, Bernhard Bauhofer, told the Blick newspaper that now driving a Tesla is stigmatizing and most owners don’t want to be associate with Musk – those who like his politics are more like to choose a petrol car anyway.

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