The Swiss Crime Agency has launched a three-minute animated clip which it hopes will warn young people about the dangers of online pornography.
The agency says there’s a worrying rise in consumption and distribution of porn by the young – including self-generated content.
The clip is in the three national languages and it’s hoped it will be shared as a meme.
Obviously, the agency can’t use images to show exactly what it means. So, the clip shows an authoritative figure speaking in a low voice on why watching porn is unacceptable.
The information campaign will be launched next month.