Campaigners for the initiative to cut the licence fee for TV and radio to CHF 200 a year say they’ve reached 100,000 signatures.
One of the initiators, the Swiss People’s Party MP, Thomas Matter, says it was easy to get people to sign.
The initiative will cut the current fee of CHF 325 by CHF 125.
It also calls for businesses to be exempt.
Opponents say if successful it will cut media choice in the country and the head of the Swiss Broadcasting Corporation says it will lead to significant job losses and one of the two production centres in French speaking Switzerland – in Geneva and Lausanne – will have to close.
No date for the vote has been set.