We will spend CHF 300 on average on Christmas preset this year - the same as last year – but still down from 2022, when we spent closer to CHF 350.
The survey is by EY and the Swiss Retail Federation.
Belts are being tightened due to the cost-of-living crises. We also seem to want to make sure the person gets something they want for Christmas, as vouchers and cash are the most popular gift items.
70% of us say we will pay attention to sustainability when choosing a gift.