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Jägermeister logo ruled not offensive to religions

National News // Feb. 18, 2020

A court has ruled the logo for the alcoholic drink Jägermeister is not offensive and can continue to be used.

Pixabay Jägermeister logo ruled not offensive to religions

The Swiss Federal Institute of Intellectual Property had launched the case claiming the logo, which shows a stag with a white cross, was offensive to some religions.

The court in canton Sankt Gallen disagreed and ruled the logo had been used by the brand for so long the religious link has been weakened.

The logo does have a Christian background. It depicts the story of a Belgium monk who saw a stag in the forest with a cross between its antlers which he believed was a sign for him to follow God more passionately.

The company remains free to continue to use the logo in Switzerland.

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