Voters urged to reject tobacco advertising ban
The government is urging voters to reject an initiative which is calling for a total ban on tobacco advertising.
The Federal Council says it supports protecting young people - but the proposal goes too far.
The initiative collected more than 100,000 signatures and so now needs to go to a vote. It calls for all advertising and sponsorship by tobacco companies to be banned.
Tobacco advertising is already regulated and is not allowed on TV and radio, but is permitted on posters, online and in cinemas when films aimed at a mature audience are being shown.