Nespresso coffee capsules to hit supermarket shelves and bakeries
Caffeine lovers who need a regular fix of Nespresso coffee capsules are celebrating today with the news that Nespresso plans to open about 100 additional points of sale in Switzerland by the end of this year.
Special capsule terminals will be installed in Manor stores throughout the country as well as in some bakeries and delicatessens. Making Nespresso coffee capsules available to a wider audience is a departure from Nestlé’s marketing to date, with capsules only having been available in Nespresso shops, on the company’s website, through an app or through a customer service by phone.
So-called N-Points will appear in Manor branches in Berne, Zurich, Basel, Lugano and Solothurn. They will also be installed in bakeries and delicatessens in Geneva, Crans-Montana, St. Moritz and Interlaken.
Nespresso has already conducted a test phase of new outlets.
Since 2014, the N-Cube, a ‘digital and fully automated point of sale’, has been tested at the Manor store in Chavannes-de-Bogis in the canton of Vaud.
An N-Cube will be opened at Zurich Airport in June, with further sites planned for the future.