Apple loses slogan court case with Swatch
Swatch has won a court case against the tech giant Apple. The American firm took the watchmaker to court for allegedly ripping off a slogan.
Apple uses the slogan ‘Think Different’. Swatch came up with its own of ‘Tick Different’.
The court ruled the Apple advertising line was not that well known in Switzerland and so could not force a change in slogan.
It's not the first time Apple have backed down in a fight against Swiss companies. It was taken to court for using the famous clock face of the Swiss Railways. Apple settled out of court and stopped using the design.