Facebook least trusted media brand in Switzerland
A new survey shows Facebook is the least trusted media brand in the country – the scandal of data theft and fake news is being blamed. Twitter is also suffering from the same problem.
Generally, people are using social media less. In the past year social media usage is down 4% - which is more than the fall of people reading newspapers – which is down 1%.
The survey was carried out by Publicom.
But overcall trust in the media remains high – especially from traditional media such as radio, television and newspapers based in Switzerland.