Articles: #industry

McKay Interview: The Swiss tourist industry with Urs Eberhard (October 30)

McKay Interview: The Swiss tourist industry with Urs Eberhard (October 30)

The McKay Interview

    Urs Eberhard, the Head of Markets at Switzerland Tourism, discusses the Swiss tourist industry and how it's influenced by environmental and political changes such as Global ...

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Swiss Up! Why we pay more for 'Swiss Made'

Swiss Up! Why we pay more for 'Swiss Made'

Swiss Up!

Studies have shown that people around the world are willing to pay up to 50% more if a product is Swiss made. Why is that so? How much Switzerland is in your Swiss watch and what do refugees hav...

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