A true innovator of the Swiss watch industry. Michel Jordi is the creator of LE CLIP and the legendary Swiss Ethno Watch, which he launched on the occasion of the 700th anniversary of the Swiss Confederation. Under the «Spirit of Switzerland», he created a whole range of products that have become famous throughout the world. In his entrepreneurial career, he has built up five companies and created more than a thousand jobs.
In November 2017, he published his autobiography «GUTS – Giving up is No Option!». Today he accompanies aspiring entrepreneurs who he inspires and advises to realize their own dreams.
Michel Jordi (1948) grew up in Grenchen as the son of a watchmaker. His father entrusted him with discipline, precision and attention to detail. After a commercial apprenticeship in a watch manufactory, he studied in England, IMD Lausanne and Harvard Business School in Boston.
In 1971, he travelled to Japan, where he founded his first start-up. He has been married to Ki-Young from South Korea for 40 years and is the father of daughter Kim and son Raphaël. Michel Jordi lives on the Lake of Geneva.
Michel Jordi was awarded the «Grand Prix Triomphe de l’Excellence Européenne» for the creation of LE CLIP in Monte Carlo in 1986.
In June 2018, the EU Business School Barcelona presented him with the «Leadership Award».