Dig It! Florists (12 February 2018)
With Valentine's Day on the horizon, many people will be thinking about buying flowers for their significant other, but have you ever stopped to think about the actual experience of buying flowers? Max van der Sluis, the Dutch celebrity florist, co-created two concept stores for the Garden Retail Show, t-Rex, in Utrech in the Netherlands last week. The stores turn our ideas about florists and buying flowers completely on their heads, and could be the way forward for the future.