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Home > News > WRS News > Swatch ends contract with Tiffany & Co.
Monday, 12 September, 2011, 09:10

Swatch ends contract with Tiffany & Co.


The Swiss watchmaker Swatch Group has terminated its contract with American jeweler Tiffany & Co.

Swatch says it is unhappy with what it calls Tiffany & Co.’s systematic behavior to prevent and delay the development of business between the two giants.

A partnership between the two companies was established in 2008.

Swatch produced watches branded with the Tiffany & Co. logo.

The collaboration was seen as historic as it allowed the American jeweler to make a return to the watch market.

Swatch and Tiffany & Co. are each seeking damages and compensation for a loss of long-term revenue.

more WRS coverage on swiss watches


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