World Radio Switzerland

http://worldradio.ch/wrs/news/wrsnews/sbc-head-talks-about-future-of-wrs.shtml?30522

SBC head talks about future of WRS

The Director General of the Swiss Broadcasting Corporation, Roger de Weck, has spoken about the future of World Radio Switzerland in an interview with the NZZ newspaper today.

Although WRS’s parent company announced last week it was out of debt for the first time in five years, de Weck said savings still have to be made and that competition is getting tougher.

The Director General plans to converge departments and make different language sectors work together more to improve efficiency.

In the face of a limited budget, the solution isn’t to have less channels, especially when radio stations such as Radio Swiss Classic cost so little, he added.

Asked if jobs would have to go, specifically in the case of WRS, de Weck said cutting WRS loose was of course a matter that was being considered.

He added the question is not how can we save money—but actually, are we reaching our target audience at a reasonable cost?