Thursday, 9 February, 2012
Wine's gold medal standard lacks luster
Faced with a shop aisle full of wine bottles bearing unfamiliar vineyard names, it is only natural for consumers to be swayed by those shiny gold medallions. But what do those medals really mean? It turns out the contests that award them can be quite subjective, and the best vineyards don’t even enter. So how should we choose a bottle of wine? ABE, the Consumer Show turns to the experts for advice:
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I don’t enter wine competitions for these same reasons. Number one is economic, if I were to enter the recent San Francisco Chronicle Wine Comp it would have cost me $720 in entry fees + 48 bottles of wine. That’s a serious expenditure for a small producer. Think of this, there were 5,500 entries at $65 each, that amounts to some real money - what were their expenses? Number two is credibility. What guarantee is there that the awarded wines are of particular merit or did someone win a crap shoot? I concentrate on putting quality in the bottle, quality that my consumers can rely on.
I would wager that Bob Fraser, the ’Esxecutive Director’ of the SF Chron competition, pockets well in excess of 100 grand, with “some” proceeds going to the Santa Rosa JC wine program. I would be glad to lose that bet. Someone should look at the books. The wineries should conduct a coop wine tasting competition to bring down the costs.
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