Friday, 6 July, 2012
Swiss iTunes prices 25 percent higher than rest of Europe
An investigation by Swiss public television has found that songs or albums bought via iTunes in Switzerland cost 25 percent more than in neighbouring European countries. The report says Apple is profiting from the strong franc to bank an extra five million francs profit a year. One consumer protection organisation has slammed Apple’s pricing strategy as unacceptable. WRS’s Adam Beaumont spoke to Switzerland’s price watchdog Stefan Meierhans, and asked whether these tactics came as a surprise:
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If you can buy an “iTunes” gift card in one of neighbouring countries you can set up a new iTunes account (create new Apple ID) using such card. Then log on to the iTunes store (of the country of payment) using that Apple ID and you will get the prices applicable there.
This would also work if you have a credit card issued in any of these neighbouring countries.
And, wherever possible, use another provider to download music. If you want it in iTunes it is simple to burn it to a CD and then import it to iTunes.
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