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S U B S C R I B E
Thursday, 10 May, 2012
Sponsoring a specific kid seen as marketing ploy
Is the popular act of sponsoring a child in a developing country outdated and even worse, a case of marketing over ethics? A Swiss organisation that certifies charities refuses to give its mark of approval to any group that raises funds in this way—and that includes some very internationally well known charities. WRS’s Jo Fahy reports:
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