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S U B S C R I B E
Monday, 15 October, 2012
New Pro Helvetia head dispels old stereotypes with new art
Pro Helvetia pushes the cultural agenda of Switzerland around the world. The group has just named a new director, British born Andrew Holland, who grew up and studied law in Switzerland. However, getting past ingrained stereotypes—cuckoo clocks, cheese and chocolate—is a tough job. WRS’s Alex Helmick finds out what their strategy is from the new director:
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