High franc boosts cross-border shopping

The euro’s steep drop in value against the Swiss franc is refueling cross-border shopping in neighboring European countries, such as France and Italy. The euro rebounded only slightly this week after falling to as low as 1.19 francs last Friday. The impact is clear for shoppers making comparisons on the price of  groceries. Many residents of Switzerland are becoming familiar with the nearest shopping mall across the border. They’re loading up shopping carts for far less money than in Swiss stores. WRS’s Lucas Chambers meets some of the bargain hunters in Val Thoiry,  France, just outside Geneva: