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S U B S C R I B E
Wednesday, 12 October, 2011
Ad man: Liberal campaign posters too text-heavy, forgettable
“Out of love for Switzerland.” That’s the claim of the center-right Liberal party in its posters across the country. It’s one of many slogans trying to get voters’ eyes in the run-up to the elections. But what are the parties trying to say and are they doing a good job of saying it? Saatchi and Saatchi’s Pedro Simko and WRS’s Jordan Davis look at the Liberal party’s ads:
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A giant 2011 campaign poster for the Liberal Radicals, featuring the party tagline “For love of Switzerland.” (KEYSTONE / Dominic Favre)
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