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S U B S C R I B E
Tuesday, 11 January, 2011
Introducing a feel-good anti-smoking campaign
The Federal Office of Public Health has taken a new tack in its effort to stamp out smoking. It’s using positive messages and images in the place of the traditional dark hallmarks of government anti-smoking campaigns. WRS’s Susan Flory calls up Adrian Kammer, head of campaigns for the office, who agrees it’s an unusual way to drive home the anti-smoking message, but one they’re hoping is more effective:
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