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Home > News > Feature Stories > How Swiss tourism lures skiers spooked by steep franc
Tuesday, 1 November, 2011

How Swiss tourism lures skiers spooked by steep franc

The Swiss tourism industry is bracing itself for the coming winter. According to the latest forecasts, there will be a 2.6 percent decline in overnight stays. While the Swiss will remain largely loyal, foreign visitor numbers will be down 4.2 percent. You don’t need to look far to find the culprit. It’s the strong Swiss franc. At Switzerland Tourism’s winter press conference, WRS’s reporter Vincent Landon got the lowdown:

more WRS coverage on Swiss franc (CHF),

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