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S U B S C R I B E
Tuesday, 18 November, 2008
French tempted by Swiss cheese
A Swiss cheese roadshow could kick up a stink as it attempts to persuade the proud fromagiers of France to try Swiss cheeses.
Swiss cheeses on display (KEYSTONE/Yoshiko Kusano)
The ‘Swiss Lounge’ event is taking Switzerland’s 12 most celebrated cheeses and presenting them in a variety of ways including sandwiches andevening snacks and showing children how the cheeses are made.
But just how easy will it be to tempt Parisians away from their home-grown cheeses? To find out more about the event, WRS’s Michele Mischler spoke to Frank Lefevre, Country Manager in France for Switzerland Cheeses.
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