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S U B S C R I B E
Monday, 10 October, 2011
Ad man: Use messages not faces in election campaign
Ballots have now been sent out to households across the country ahead of the general election on October 23. Voters will be electing their representatives to Parliament. Parties and candidates have been using political posters to get their main messages across. All this week WRS’s Jordan Davis will be decrypting them with an advertising expert. Pedro Simko from Saatchi & Saatchi weighs in on the strategy of putting up all those headshots we see on the streets:
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